Despite its many advantages, SMS marketing also faces some unique challenges as compared with other forms of marketing. For instance, you’ll need to overcome the resistance that many customers have to receiving messages in this format. Many customers find SMS marketing frustrated when it’s not done correctly, so you need to ensure you are not abusing that audience and you need to ensure that you’re reaching out in a way that your audience will be receptive to.
Another unique challenge of SMS marketing is working with a relatively short amount of text. The objective here is to make sure that you are able to make the maximum impact on your audience with the fewest word. This means getting straight to the point, reaching the right audience, choosing the time when they’ll be most receptive and selling your value proposition.