Global Mobile My SMS™
Email Average
SMS Average
SMS Marketing Platform
It’s a proven fact that customers READ their text messages at a much higher rate than emails, and businesses need to be able to get their messages into the hands of their customers. There is no better place to be than inside of your customer’s cell phones, and My SMS gives you access to your customers’ cell phones 24/7/365.
Global Mobile My SMS™ is the Best!
We can’t deny that text messaging is one of the most popular forms of communication. So texting might be the best medium for businesses to engage potential customers and retain existing ones. One thing’s for sure, SMS is a must have for a successful overall mobile marketing effort as it acts as a campaign driver.
7%
VS
14%
SMS
Advantages of Text Message Marketing
2%
VS
8%
SMS
Another huge advantage of SMS marketing is that it allows you to reach your audience at a specific time and even based on their location. Location-based SMS marketing goes as far as to allow businesses to message customers as they pass their stores which has a huge potential for generating sales.
With any SMS marketing though, you will be able to choose exactly when your audience see your messages – because we always have our mobiles on us. This ensures that you can approach your specific audience exactly when they’ll be most receptive to your message. No longer are you waiting for your audience to come to you – you are reaching them right in their pockets.
384
For Email
VS
3
FOR SMS
Text Marketing Is Viral
24% of Text Marketing Messages Are Forwarded To Friends
Read Nearly Immediately
95% of SMS Messages Are Read Within 1 Minute of Being Received
Everyone Reads Your Ad
A Staggering 99% Of All SMS Messages Overall Do Get Read
Maximum Impact, With Less Words
Despite its many advantages, SMS marketing also faces some unique challenges as compared with other forms of marketing. For instance, you’ll need to overcome the resistance that many customers have to receiving messages in this format. Many customers find SMS marketing frustrated when it’s not done correctly, so you need to ensure you are not abusing that audience and you need to ensure that you’re reaching out in a way that your audience will be receptive to.
Another unique challenge of SMS marketing is working with a relatively short amount of text. The objective here is to make sure that you are able to make the maximum impact on your audience with the fewest word. This means getting straight to the point, reaching the right audience, choosing the time when they’ll be most receptive and selling your value proposition.
